Email response from Clorox:
The response below was received from Clorox regarding the Glenn Beck
boycott. To be sure they are enforcing their policy on all networks, other
political talk shows will be monitored.
From: Clorox Consumer Services
Date: 8/26/2009 10:15:31 AM
To: [Name withheld for privacy]
Subject: Clorox Advertising Standards Reference#: 5896XXX
Dear Consumer,
This is in response to your recent communication regarding Clorox Company
advertising. Thank you for contacting us, we very much appreciate hearing from
consumers as The Clorox Company remains committed to quality
broadcasting. We pride ourselves in being a responsible advertiser and have
established long-standing and strict standards for the selection of television
programming. Per our standards, we do not advertise in programs that display
exploitive sex or violence; treat ethnic, religious or political groups in a
disparaging manner; present facts inaccurately or distort them to blatantly
partisan advantage; and treat individuals or groups in a demeaning manner.
Clorox holds true to our advertising standards and we hold true to our nation's
heritage of free expression of political opinions. However, consistent with our
standards, we do not want to be associated with inflammatory speech used by
either liberal or conservative talk show hosts. After a comprehensive review of
political talks shows across the spectrum, at this time we have made a decision
not to advertise on political talk shows.
Today's television programming environment is extremely challenging for
responsible advertisers. However, The Clorox Company will continue to
exercise special care in all program and station selection. We do not want to
support programming that is in conflict with our programming standards.
Thank you again for taking the time to contact us.
Sincerely,
Clorox Consumer Services
If you would like to contact Clorox regarding claims by Color
of Change that they have dropped advertising from Glenn's
show, please use link below.